The Jackie Jorge PR Team
Public Relations
Founder & Principal Strategist
Jackie Jorge has spent 25+ years in PR, but she's never been interested in business as usual.
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While the industry debated whether PR could prove ROI, Jackie was learning affiliate marketing by cold-calling platform sales teams at ShareASale, CJ, and Rakuten. While others treated media relations and performance marketing as separate disciplines, she was building a methodology that integrates them.
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Today, Jackie is pioneering The AI-Era PR Method—a strategic framework that helps brands navigate the convergence of earned media, AI-powered discovery, and affiliate performance marketing. Her approach has transformed how clients think about PR: not as "nice to have" coverage, but as a measurable channel that drives discovery and revenue.
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The Work
Jackie's client portfolio spans medical devices, aesthetics, fintech, health tech, outdoor brands, and DTC companies. She's taken brands from media blackouts to major outlet coverage with trackable affiliate revenue. She's helped established companies future-proof their discovery strategies for AI search engines like ChatGPT, Perplexity, and Google's AI Overviews. And she's proven that traditional PR relationships can evolve to address emerging channels without sacrificing quality or authenticity.
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Her media relationships include top-tier outlets like Vogue, Real Simple, Marie Claire, Shape, Men's Journal, and dozens of others—relationships built on credibility, not pitches. She's earned the trust of journalists who know she delivers exactly what they need: credible experts, timely research, and story angles that serve their readers.​
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Thought Leadership & Education
In January 2025, Jackie will moderate the panel "Turning Editorial into a Scalable Affiliate Channel: PR and Affiliate in the AI Era" at Affiliate Summit West, featuring speakers from Steve Madden, T-Mobile, and Tailored Brands.
Beyond client work, Jackie is developing courses and certification programs to help brands of all sizes adapt to the AI era of discovery. She believes the future of PR belongs to practitioners who can prove their worth—and she's dedicated to showing others how.
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Specialties
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AI-Era PR Strategy & Entity Optimization
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Editorial-to-Affiliate Channel Development
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Integrated PR & Performance Marketing Measurement
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Media Relations with Conversion Focus
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Strategic Communications for AI Discovery
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Generative Engine Optimization (GEO) for Brands
The Method
Jackie's AI-Era PR Method is built on three layers:
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Entity Foundation – Making brands verifiable and discoverable to AI search engines through structured data, authoritative citations, and consistent entity signals across the web.
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Signal Amplification – Converting editorial coverage into AI-readable signals and transforming media relationships into affiliate partnerships that drive both discovery and revenue.
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Attribution & Optimization – Measuring and tracking ROI across earned media channels with the same rigor as paid marketing, then iterating based on what works.This isn't theoretical.
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It's the result of years testing what happens when you apply affiliate marketing thinking to traditional PR tactics.
Dedication. Expertise. Passion.
Join Our Team
We strive to create a work environment that is tension free, allowing our team to focus on creating innovative strategies for our clients. Our team is composed of professionals with a wide range of skills and expertise, each playing an important role in our success.
We are looking for individuals who are passionate about their work and committed to providing exceptional service. If you're interested in joining our team, we would love to hear from you!
Our Happy Clients
Current and Former
(Includes brands serviced as a sub-network PR agency or in collaboration with other agencies and companies.)