Our Expertise
Our Passion & Mission
At Jackie Jorge PR, we're pioneering a new approach to earned media—one that proves its value in dollars, not just impressions.
The PR industry is at an inflection point. AI-powered search engines are changing how consumers discover brands. Editorial coverage matters more than ever, but only if it's optimized for discovery and designed to convert. Traditional vanity metrics no longer cut it.
We help brands bridge the gap between earned media and performance marketing by:
Building Entity Foundation – Making your brand verifiable and discoverable to AI search engines like ChatGPT, Perplexity, and Google's AI Overviews
Amplifying Editorial Signals – Converting media relationships into affiliate partnerships and ensuring your coverage shows up where your customers are searching
Proving ROI – Tracking and attributing revenue across earned media channels with the same rigor as paid marketing
We've helped breakthrough medical devices gain FDA credibility, outdoor brands break through media blackouts, fintech startups compete with category giants, and beauty brands build scalable affiliate channels. If you need earned media that drives measurable growth—not just clips—we should talk.
Founder & Seasoned Publicist, Jackie Jorge
Jackie Jorge has spent 25+ years in PR, but she's never been interested in business as usual. She's pioneering The AI-Era PR Method—a strategic framework that bridges earned media, AI-powered discovery, and affiliate performance marketing. In January 2025, she'll moderate a panel at Affiliate Summit West on turning editorial into scalable affiliate channels.
What Others Say About Us
"Jackie and I worked closely together on media, press, and program strategy and launches. Jackie truly embodies the values and spirit of any brand she represents and I always felt as though I had an authentic ambassador in Jackie — which is why I felt comfortable and confident in letting her both create the direction of our campaigns and speak on our behalf of the brand."
- Whole30 Co-Founder & CEO Melissa Urban
"It's a joy to communicate with Jackie. She's positive, energetic, creative, and forward-thinking. She has a uniquely experienced grasp of food and wellness and I value her appreciation for health professionals. She's a terrific collaborator and true PR professional.”
- Cynthia Sass, MPH, MA, RD, CSSD, Media Expert & NYT Bestselling Author
“Jackie is a dream publicist: always quick to respond, and very
helpful in terms of finding me brilliant experts to interview as well
as the latest research studies. A joy to work with!”
- Jennifer Scruby, Freelance Journalist for VOGUE Magazine
"I have worked in the PR industry for 8 years. I know for a fact that no other agency could have produced the results that Jackie has produced for my company. Her proven track record and industry knowledge alone puts her at another caliber of expertise. I have never seen the level of passion, drive and sincere desire to create meaningful results that Jackie brings to the table. She is proactive and always thinking ahead– nothing falls through the cracks. Jackie puts her heart and soul into everything she does and it shows. Jackie has incredible insight into brand strategy and she has helped me tremendously with making pivotal decisions in my business. She thinks outside the box and is always coming up with creative ideas."
- BackEmbrace Founder & CEO Kara Froula
“I just adore Jackie and I would absolutely recommend her to
anyone looking for good PR.”
-SunHee Grinnell, Former Beauty Director, Vanity Fair
“Jackie is a true joy to work with and has proven herself to be a trusted
resource (and friend!). She¹s extremely informative when it comes to industry trends and her clients, and she always delivers exactly what I need (super quickly!) when it comes to stories and experts.
- Heather Muir Maffei, Beauty Director at Real Simple Magazine
“Jackie has made communication and collaboration on behalf of her
clients smooth and effortless, making my job as a journalists so
much easier. She understands my magazine’s target and is quick tofulfil any of my editorial requests.”
-Brittany Smith, Sr. Digital Editor, Men’s Journal
“Jackie is a consummate professional in all aspects of what she does.
We've worked together for many years in "classic" PR (I was a
magazine editor at Marie Claire, Shape, Real Simple and MORE) --
and more recently worked on an event together to promote one of
her clients. She is detail-oriented, on top of things (but never pushy),
knowing and mature.”